Strategies to increase findraising engagement on social media
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by Joe Dolan,
2 min reading time
It’s true, social media is a great way to get in front of people. Statistics show that people check their Facebook streams up to 10 times as often as they check their emails. Getting a good post circulating on your social media pages can help increase participation for your fundraising efforts.Here are some ideas to inspire people on your friends list.
1. Create Engaging Content: Develop visually appealing and shareable content that conveys the message of your program effectively. Use images, videos, infographics, or even short testimonials to make the content engaging and easy to consume. This will encourage participants and their associates to share it on their own social media platforms.
Here are 2 images you can use on social media - click to open in a new window.
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2. Hashtags and Tagging: Use relevant hashtags related to recycling, environmental sustainability, or ink cartridges to increase the visibility of your social media posts. Encourage participants to include these hashtags when they share content related to your program. Additionally, encourage them to tag your program's social media handles to ensure that the content reaches a wider audience and gains exposure.
3. Share Success Stories: Regularly feature success stories from participants on your social media channels. Highlight their efforts, the impact they have made, and the benefits they have experienced. This not only recognizes and motivates participants but also showcases their achievements to a broader audience, inspiring others to follow suit.
4. Engage and Respond: Actively engage with participants and their associates on social media by responding to their comments, questions, and shares. This creates a sense of community and encourages ongoing participation. Show appreciation for their efforts and publicly acknowledge their contributions, further motivating them to continue spreading the word.
5. Collaboration and Influencers: Explore partnerships with relevant influencers or organizations that align with your program's mission. Collaborating with influencers who have a strong social media presence can help you reach a wider audience and inspire them to take action. Similarly, partnering with organizations that share similar sustainability goals can provide additional avenues for spreading the message.
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