Have you considered reaching out to local news media regarding your fundraiser? Local radio is actually required by the FCC to give airtime mentions to local news. Being an organization within your local community means you are the news!
Did you know that while high traffic areas, like the foyer at your local Grocery Store, are great places to get eyes on your fundraising efforts? The cork board at the grocery store, your local library, the local coffee and donut shop and even in the local area schools where parents are daily. All the people in these places regularly use printers and have ink cartridges they can share.
Creating an event page for your fundraiser is a great way to lay out all of the details your participants need to know. You can include a detailed description, photos or graphics they can share and you can put links that they can click to go directly to www.planetgreenrecycle.com to print their free shipping label.
As you build awareness of your fundraising campaign on social media, you can create a shareable hashtag for use across all of your posts. Hashtags help you become part of the conversation and they help you get discovered.